July 28, 2021


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BharatPe and TCS sign global sponsorship deals, Virender Sehwag becomes a tech investor, and other sports business updates

2 min read

We start this week’s update with news about tata consultancy offerings changing virgin organization as the identify sponsor for the london marathon.

Indian it offerings and commercial enterprise solutions corporation tata consultancy services has signed a chief contract with the london marathon for 6 years, from 2022 to 2027. The brand new deal means that tcs is upgraded from a generation partner (due to the fact 2016) to the identify sponsor.

Tcs will, but, continue to offer era to assist members, spectators and sponsors below the brand new deal.

Tcs already has a sturdy sponsorship presence in important marathons round the arena. In 2014, they signed an eight-12 months deal as name and technology sponsor of the ny metropolis marathon.

Tcs has constructed an thrilling portfolio around marathon sponsorships globally. They may be the identify sponsors of the amsterdam marathon and generation sponsors of the singapore marathon. Parent group tata, meanwhile, is the name sponsor of the mumbai marathon.

Our second replace follows the equal topic as our first – an indian corporation signing a sponsorship deal with an global sports activities belongings. This time, it’s miles about bharat pe and icc.

Bharatpe, a economic services business enterprise, has introduced that it has entered into a strategic partnership with icc. The settlement will make certain bharatpe’s involvement and integration in any respect icc occasions, starting with the icc global check championship in southampton.

Throughout their agreed time period of the affiliation, bahratpe will get an possibility to combine their logo with five icc men’s tournaments, ladies’s tournaments and one below-19 event.

Bharatpe has huge plans to promote the affiliation throughout broadcast and virtual systems, in addition to to execute in-venue brand activations in any respect icc occasions. Bharatpe may also take advantage of this partnership by using rolling out campaigns to connect and have interaction with thousands and thousands of cricket lovers and shop proprietors across the usa.


The fanatics could wish that many more cricketing legends become lively traders inside the close to destiny, specially in cricket expertise related tech merchandise.

This brings us to the stop of this week’s episode of sports commercial enterprise updates.

I simply wanted to allow you to all understand that i have joined clubhouse final week and i’ve set up a club known as sportsnexus, where i will be growing conversations across the enterprise of sports activities and net culture and also carrying out quizzes and welcoming sports activities enterprise professionals to speak about topics round indian and international sports advertising and greater. So do comply with me on clubhouse @nileshd14, or search for sportsnexus and be a part of the conversations.

Keep in mind to listen to all of the episodes of the sports activities commercial enterprise updates podcast on spotify, anchor, google and apple podcasts and pocket casts.

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